Key Partners
- Specialty farms & co-ops
- Ethical roasting partner
- Packaging & courier suppliers
- Payment processor
Key Activities
- Small-batch sourcing & roasting
- Subscription & fulfilment ops
- Community & brew content
- Weekly quality cupping
Key Resources
- Roasting equipment
- Brand & recipe IP
- Subscriber data platform
- Direct farm relationships
Value Propositions
- Fresh-roasted beans at your door every 2 weeks
- Pause, skip or swap anytime
- Traceable, fair-trade sourcing
- A taste profile that learns your palate
Customer Relationships
- Self-serve account & taste quiz
- Monthly brew guides by email
- Private subscriber community
- Roaster-led chat support
Channels
- Website & mobile app
- Instagram & newsletter
- Gift subscriptions
- Office & café partnerships
Customer Segments
- Home brewers (25–40)
- Remote workers & small offices
- Gift buyers
- Coffee-curious beginners
Cost Structure
- Green coffee & packaging
- Roasting & fulfilment labor
- Shipping & returns
- Paid acquisition & software
Revenue Streams
- Monthly subscriptions ($18–$34)
- One-off bags & gift cards
- Brewing gear add-ons
- Office plans (B2B)