SWOT
TOWS
Helpful
Harmful
Internal
External
Strengths
4
01
Single-origin beans roasted in-house
02
Loyal regulars across three neighborhoods
03
Warm, photogenic interior people tag online
04
Seasonal menu that sells out by noon
Weaknesses
3
01
Small team and limited opening hours
02
Prices sit above the big chains
03
No online ordering or delivery yet
Opportunities
3
01
Office workers returning to the area
02
Subscription coffee boxes for home brewers
03
Pop-up collabs with local bakeries
Threats
3
01
A national chain opening next door
02
Rising green coffee bean costs
03
Rent increase at lease renewal
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