Lumen Objects
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Motion
·
Frame
03
A product film with no voice-over and no script
Client
Role
Year
Deliverables
03
Lumen, product film
The brief
The lamp was finished; the factory was late. Pre-orders were due to open in five weeks and there was nothing to photograph.
What happened
A 3D film built from the CAD files, lit like a still life, cut to the rhythm of someone turning pages. No words, because the lamp does not need any.
Results
90 s
film, zero words (demo)
1 wk
to sell out the first run (demo)
0
product photographs used (demo)
Demo content. Client names and figures are fictional examples supplied with the template.
Stills · select a frame and set its Fill to an image
Sheet 01
02
Stills — the best single frame
03
Process — boards and sketches
04
Detail — type, texture, timing
05
In context — where it was seen
Ninety seconds, no voice-over, and the lamp sold out in a week. We keep rewatching it.
Mara Oyelaran, Head of Brand, Lumen Objects (demo)