Tea tins that animate when you point your phone at them

Client

Role

Year

Deliverables

The brief

The tins were already beautiful. The brand wanted a reason for people to pick them up twice.

What happened

A single letter per tin becomes a steeping timer in AR. The loops reuse the printed artwork, so the packaging did not need a reprint.

Results

loops, one per tin (demo)

+28%

repeat purchase online (demo)

reprints required (demo)

Demo content. Client names and figures are fictional examples supplied with the template.

Stills · select a frame and set its Fill to an image

Sheet 01

Stills — the best single frame

Process — boards and sketches

Detail — type, texture, timing

In context — where it was seen

Buyers at the chains called it the tin you can see from the end of the aisle. The AR was the reason they remembered it.

Teodor Vance, Founder, Pellucid Tea (demo)

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