Kestrel Audio
·
Web
A launch site for headphones with no product photography yet
Client
Kestrel Audio
Year
2024
Services
Launch strategy, Web design, Motion, Build
Ka
Website · Launch · 3D
The problem
The headphones existed as CAD files and three hand-built prototypes. Investors wanted pre-order numbers; the marketing team had nothing to show but renders that looked like renders.
What we did
We leaned into it: a typographic launch site where the product appears as line drawings that build as you scroll, with the sound signature shown as a live chart. Honest, striking, and no photography required.
Results
3,400
pre-orders in 30 days (demo)
6.1%
visitor-to-pre-order rate (demo)
0
product photos used (demo)
Demo content. Client names and figures are fictional examples supplied with the template.
Where the brand sits
Before and after,
on one map.
The quadrant the brand occupied when we started, and where it sits now. Axis labels come from the CMS, so every case can tell its own story.
Chart slot — drop a Gantt Chart, Sankey Flow or Customer Journey Map here
Insert from Marketplace → Components, then delete this frame. See the setup guide, section 4.
Image slot 01 — Hero — product on a flat colour
Image slot 02 — Detail 01
Image slot 03 — Detail 02
Image slot 04 — Website or app screen
Image slot 05 — Guidelines spread
We expected a placeholder site. We got the thing the press wrote about.
Jonah Petrakis, CEO