Journal
Notes from
inside the studio.
Short, occasional, and written by the people doing the work. No growth hacks.
·
5 min
Your logo is not the problem
Nine times out of ten the brief says “new logo” and the problem is the name, the price or the first sentence on the website.
·
4 min
Why we only let you choose one direction
Blending two concepts feels like a safe compromise. It produces a brand that belongs to nobody.
·
7 min
A design system for a team of four
You do not need a hundred components. You need tokens, eight patterns and a rule about who may add a ninth.
·
6 min
Motion with intent, not decoration
Every animation on a website should answer a question: where did this come from, where is it going, what just changed.