Arcline Clinics
·
Brand
Making forty-two clinics look like one calm company
Client
Arcline Clinics
Year
2025
Services
Brand architecture, Identity, Signage system, Booking app UI
Ac
Identity · Design system · Signage
The problem
Every acquired clinic kept its own name, colour and sign. Patients referred between clinics did not realise they were the same company, and the group could not negotiate as one brand with insurers.
What we did
A single system flexible enough to carry every local name: one mark, one typeface, a colour per region. Signage, forms, uniforms and the booking app were redesigned as one kit that a clinic manager can order from a catalogue.
Results
42
clinics on one system (demo)
19 → 1
logos (demo)
+17%
cross-clinic referrals accepted (demo)
Demo content. Client names and figures are fictional examples supplied with the template.
Where the brand sits
Before and after,
on one map.
The quadrant the brand occupied when we started, and where it sits now. Axis labels come from the CMS, so every case can tell its own story.
What we delivered
The brand,
layer by layer.
From the promise at the top to the proof at the bottom. Edit the layers in the properties panel — no design tool needed.
Chart slot — drop a Gantt Chart, Sankey Flow or Customer Journey Map here
Insert from Marketplace → Components, then delete this frame. See the setup guide, section 4.
Image slot 01 — Hero — product on a flat colour
Image slot 02 — Detail 01
Image slot 03 — Detail 02
Image slot 04 — Website or app screen
Image slot 05 — Guidelines spread
For the first time a patient walked into a different clinic and said “oh, you are the same people”.
Dr. Hana Soyer, Group Director