Pellucid Tea
·
Brand
Tea packaging that survives a shelf of two hundred teas
Client
Pellucid Tea
Year
2025
Services
Identity refresh, Packaging system, Art direction
Pt
Packaging · Identity · Art direction
The problem
Online, Pellucid sold on long product descriptions. On a shelf there is no description — only four seconds and a two-inch face. The existing labels were beautiful at 1200 pixels wide and invisible at arm’s length.
What we did
One colour per tea, one giant letter per tin, and the name set small enough that you have to pick it up. Twelve SKUs, one system, printable on the cheapest tin on the market.
Results
12
SKUs in one system (demo)
3 chains
listed within six months (demo)
+28%
repeat purchase online (demo)
Demo content. Client names and figures are fictional examples supplied with the template.
Where the brand sits
Before and after,
on one map.
The quadrant the brand occupied when we started, and where it sits now. Axis labels come from the CMS, so every case can tell its own story.
What we delivered
The brand,
layer by layer.
From the promise at the top to the proof at the bottom. Edit the layers in the properties panel — no design tool needed.
Chart slot — drop a Gantt Chart, Sankey Flow or Customer Journey Map here
Insert from Marketplace → Components, then delete this frame. See the setup guide, section 4.
Image slot 01 — Hero — product on a flat colour
Image slot 02 — Detail 01
Image slot 03 — Detail 02
Image slot 04 — Website or app screen
Image slot 05 — Guidelines spread
Buyers at the chains described it as “the one you can see from the end of the aisle”. That was the brief.
Teodor Vance, Founder